Improve Customer Contacts and Conversions with Email Marketing
Email marketing in St. Louis or elsewhere is one of the most useful tools businesses have it comes to digital marketing campaigns. 4 Site Digital has years of experience launching successful email marketing campaigns, and we can help you boost business by bringing in potential buyers and new customers and, more importantly, building and nourishing relationships with your existing customers. Pay-Per-Click (PPC) advertising and search engine optimization methods can lead Internet searchers to your commercial website, but good business is also about keeping your existing customers engaged and reminded of your products and/or services.
A good email marketing campaign includes all of the following:
Intriguing subject lines
A well-written subject line is short and to the point. The ultimate goal is, of course, for readers to open the email, so your subject line should communicate clearly what the email is about without being too spammy.
Offers, incentives, forms, or coupons to invite action
Email is a great way to advertise sales, promotions, and events to your customers to keep them coming back. Coupons and incentives encourage customers to buy from you instead of your competitors, and are therefore, an extremely successful method of rewarding customers for loyalty to your company
Concise and well written messages that will not end up in users’ junk folders
Copy writing for email marketing can often be difficult, especially for email promotions. It is important, therefore, that your message be written and structured in a way that will not set off spam filters. This is extremely important. If your messages are constantly marked as spam, Internet service providers (ISPs) may begin blocking your emails without your knowledge.
A cleanly designed HTML message and a plain text alternative
Utilizing sharp, professional design will likely help you build credibility with your subscribers. HTML emails are a good opportunity to include logos, pictures, and other branding elements that your customers can easily recognize. Some users, however, block HTML emails for security reasons, so it is important to also include a plain text alternative in your email marketing, so, regardless of your subscribers’ security settings, your message will get through to your customer base
A well-managed and up-to-date list of subscribers
Keep an accurate list of subscribers. This is crucial for your email marketing campaign’s success. This includes removing people who unsubscribe from your list, so that you do not get flagged as a spammer. 4 Site Digital has tools that manage all your subscribers’ information. We can use our tools to send messages to your whole list, or—in the case of birthday promotions, for example—only to a specific customer or set of customers.
Analytics tracking to monitor success
4 Site Digital employs powerful website traffic analytics tools to track how many and whether or not email subscribers are opening, forwarding, ignoring, unsubscribing, or flagging your messages, and even how many people click-through your email links—particularly useful for testing markets or tracking location-specific or ad-specific offers. This information is vital, and this can help your to understand what your customers want or are interested in learning more about. This information may be used to help you create a successful email marketing campaign and to build a growing and loyal customer base
Email marketing for St. Louis businesses, or business online anywhere, is one of the better Internet marketing tools that is available to help you to increase your return on investment (ROI). Contact 4 Site Digital today to learn more about how we can help you create and implement successful email marketing strategies.