Which Platform Is For Your Business?

Each social network is similar, but not the same.  Knowing when and where to post certain content can make or break customer engagement.  Facebook, Google+, Twitter and the whole lot of networks require different know-how as they attract different audiences.  Learn each social media platform’s vibe and tailor your messages and campaigns to customers in different ways. You can also call one of 4 Site Digital’s marketing consultants for help and further understanding.


Facebook is the world’s largest social network, with over one-billion users worldwide.  Its casual, friendly environment makes it a popular blogging site where friends, family and strangers post numerous visuals that further conversations with global audiences.  Businesses have jumped on Facebook to become part of the community by creating Business Fan Pages and posting industry related articles, images and videos, while striving to become a socially entertaining and informative business.

Joining the Facebook community is a great way to venture into new, long-lasting relationships with past, current, and future clients.  For a more in-depth analysis and description of Facebook, check out our Facebook information page.


Twitter is taking social media by storm as Twitter is quickly climbing in global users.  When it comes to customer service, Twitter has become the top social media platform for consumers to reach out to brands.  Customer questioning and addressing consumer concerns has become Twitter’s greatest business aspects and real-time, fast feedback is key in customer engagement. 

With 140 characters or less, business and individuals broadcast updates across the web, creatively use hashtags (#), and often ask and answer questions.  Mix up tweets about specials, offers, updates and quirky, fun tweets.  For a more in-depth analysis and description of Twitter, check out our Twitter information page.


The “professional” Facebook, as some people refer to it as, LinkedIn provides a platform to further professional conversations, promote blog posts, and communicate within industry forums to drive content.  LinkedIn provides a social experience for like-minded individuals to share in professional dialog and expand virtual resumes. 

B2B companies should be on LinkedIn networking with potential clients.  LinkedIn is another great place to encourage customers and clients to give businesses recommendations, making your business more credible and reliable.  For a more in-depth analysis and description of LinkedIn, check out our LinkedIn information page.


Although not as popular as Facebook yet, Google+ promotes a fun, casual atmosphere where photos, videos, content and links can be shared with those in your circles and the communities you can join.  Joining Google+ groups and following people can help build relationships with fans and clients, but utilizing other Google+ features, like Google Hangouts, can offer a creative approach to social media marketing.

Involving yourself on Google+ opens up other features and gives you access to other social media tools like YouTube.  For a more in-depth analysis and description of Google+, check out our Google+ information page.


Google’s YouTube is a powerful social media-marketing tool and the best network to create and share video content.  Many businesses create videos and share commercials in hopes of “instant fame” and viral sensation. Businesses creating and sharing content on YouTube should focus on creating informational, instructive videos while capturing the personality of their business.

Recording yourself and your services is a great way to showcase your knowledge, skills and credibility to over one billion unique visitors each month.  For a more in-depth analysis and description of YouTube, check out our YouTube information page.


Everyone has a chance to become a professional photographer with Instagram.  Adding artsy effects and promoting your brand through stylized images is grabbing the planet’s attention.  Consumer product companies, luxury brands, food and everything in-between have a lot of opportunity to share visual content and short videos. 

With over two-hundred million users, Instagram has become a great medium to connect and interact with customers on a creative front.  For a more in-depth analysis and description of Instagram, check out our Instagram information page.


This image and graphic-centered platform is a great tool for businesses in retail, manufacturing, and travel industries, but anyone can gain insights and motivation from the creative, showcasing environment.  Pinterest allows small businesses to showcase their own products and invite the community to creatively modify and even better use their products for other purposes. 

Like Instagram, Pinterest is a great social network that allows companies to brand their personality through visual themes.  For a more in-depth analysis and description of Pinterest, check out our Pinterest information page.

Social Automation Platforms

Social Automation platforms such as Sendible, HootSuite, or TweetDeck, act as a central-social media hub where you can organize, filter, and schedule content.  If you are managing multiple social media network accounts, a social automation platform can eliminate some of the stress and add to your social media experience.

For information on automating your social media, check out our Social Automation Platforms page.

Check out our Social Media Optimization services, especially our Social Media Kit, a program we created for our clients to run their Social Media Marketing.


Never before has blogging been more important than it is today. Content is king and when you’re producing more and more content, you’re much more relevant in Google’s eyes. And if you’re relevant to Google, that’s always a good thing! If used correctly, there are many benefits of actively maintaining a blog such as driving traffic to your website, increasing your SEO, and becoming and industry leader.

Whether you’re a small or big company, blogging should be an integral part of your online marketing strategy. For a more in-depth analysis and description of Blogging, check out our Blogging information page.