"Understanding Today's Digital Patient Journey" — As patients increasingly turn first to the internet to learn about their health needs and explore potential service providers, it's become increasingly critical for healthcare marketers to understand patients' online behavior and identify new ways to engage them along their digital journey to wellness. Ben will be discussing how technology is changing the healthcare industry and Brendan will be sharing insights from Google's latest study on online patient behavior.
Learn about the MEDINEXO Telehealth Marketplace — Jorge Toro, President, will explain how MEDINEXO’s new technology is fueling the rapid growth of telehealth by ensuring the availability of clinical services as needed across geographies, time zones, languages and medical specialties. The result is increased access to care by previously underserved populations. Whether you desire to augment your practice with additional specialists, reach additional patients with existing staff or both, the MEDINEXO Marketplace can be a powerful new addition to your team.
A Better Alternative to Insurance: In Office Savings Plan — Katie Franklin, Program Manager with Smile Advantage Plan will discuss the impetus to create an in-house dental savings plan. Even if you’re not in the dental industry, this story of how to protect your bottom line while providing affordable patient care is one to be studied. A win/win with employers, this alternative to traditional insurance helps trim small business save money and provide dental benefits that they may otherwise have to drop.